Here are 7 easy ways to boost your data skills using Trailhead, the free online learning platform from Salesforce.

There is arguably nothing more valuable to your company, and central to its success, than data. According to a 2023 survey, 88% of business leaders are increasing investments in data and artificial intelligence (AI). But only 39% of companies make data training available to all employees. We can help you change that.

Learning about data isn’t as hard as you might think. Here, we’ll share some of our best data skills content on Trailhead, Salesforce’s free online learning platform, to help you and your employees get the skills you need.

The case for change

What you can do now

Democratize data across all stakeholders (not just the analysts) by investing in training and data literacy. Why is this important?

Learning about data makes you data literate

Being data literate means having the ability to analyze data, extrapolate what it means in a business context, and have meaningful conversations with stakeholders about next steps. Someone with data skills does not need to rely on analysts to find data, make a dashboard or automate simple tasks. They can do it themselves. A data-driven organization is one in which all stakeholders, not just analysts or certain departments, have these abilities.

Here are seven essential data learning paths. Some are modules, bite-sized learnings that guide you through specific topics. After you complete each module, you’ll earn a badge for your Trailhead profile. Other learning paths are Trails, which group several related modules together so you can more deeply understand a topic. More modules in a trail means more badges for you!

Build your data literacy

You will learn how to interpret, explore, and communicate effectively with data. You’ll also learn how to recognize good data, how to restructure it, and how to understand variations to make better comparisons between datasets.
Earn your badges

Data analytics fundamentals

You will learn the different data analytics types, especially descriptive analytics, and how they are applied to common use cases.
Earn your badge

Quick start: Reports and dashboards

In this learning project, you’ll see how to create a data dashboard, and visualize your reports with charts, graphs and other cool widgets.
Start the project

Get started with data visualization in Tableau desktop

You will learn how to connect your data, create compelling data visualizations (charts, graphs, etc.) and share your insights with others. You’ll also learn how to filter and sort data, and build dashboards.
Earn your badges

Salesforce Data Cloud: Quick Look

You will discover Data Cloud, the real-time platform that brings in data from any source, and helps you deliver magical customer experiences.
Earn your badge

Customer-centric data strategies

This learning module shows you how to put customers at the center of your data strategy, including creating customer journeys and researching pain points.
Earn your badge

Responsible creation of AI

You will learn how to remove bias from your data and algorithms to create ethical AI systems at your company. This includes identifying factors that are excluded or overrepresented in your data.
Earn your badge

Data skills are key for everyone

Data and AI are the new frontiers of competitive advantage, giving you unparalleled insight into customer behavior, trends, challenges, and opportunities.

That’s why it’s never been more important for every person in your organization to have the skills to make better decisions and personalize customer interactions.

You don’t have to be an expert, but with the right training, you can learn how to harness the awesome power of data to make better decisions and serve customers in the ways they demand.

For more information on Salesforce capabilities, click here.