BE8 partners with InnovestX to enhance customer service technology and elevate investment platforms to international standards

Beryl 8 Plus (BE8), a leader in Digital Transformation, has implemented Genesys Cloud and leading CRM solutions to develop a comprehensive Omnichannel service platform for InnovestX, a securities company under the SCBX Group. The collaboration enables faster, seamless, and more personalized customer interactions, supporting investors across all segments with efficiency at every critical stage of the investment journey

Mr. Apisek Tewinpagti, Chief Executive Officer of Beryl 8 Plus Public Company Limited (BE8), stated that the partnership with InnovestX brings world-class solutions to enhance customer service efficiency. By integrating Genesys Cloud, InnovestX has strengthened its customer service capabilities through seamless connectivity between its on-premise telephony system and a cloud-based solution. This integration allows for quicker, more accurate, and more efficient responses to customer needs, while unifying communications across all channels. It empowers service teams to respond promptly and deliver superior customer experiences. At the same time, the CRM platform elevates functions across sales, service, marketing, commerce, and IT by consolidating them on a single platform. This ensures teams can work at maximum efficiency and deliver an enhanced customer experience

“We are delighted to partner with InnovestX to implement world-class solutions that improve customer relationship management efficiency. Our mission is to help organizations elevate customer experiences with advanced technology. This collaboration with InnovestX marks another significant step in driving the financial and investment industry forward,” said Mr. Apisek

Miss Sossawan Pipattananan, Chief Innovation & Operation Excellence Officer of InnovestX Securities, added: “As a comprehensive investment platform under SCBX Group, InnovestX is committed to enhancing the investment experience of Thai people to meet international standards. We deliver through four key pillars: All-Weather Products to suit every market condition, an easy-to-use platform, comprehensive tools, and practical insights — like having a trusted advisor by your side, providing dedicated support across every investment journey.”

“To strengthen our service capabilities, we selected Genesys Cloud and leading CRM solutions, which provide efficient, modern, and flexible technologies to meet client needs in every critical situation. These solutions allow all teams to access a single set of real-time customer data — from investment history to behavioral insights and specific needs — as well as track each client’s service status in real time. This information enables more effective resource management and systematic case management, enhancing customer service quality, reducing abandoned calls, and expanding communication channels to be more diverse and accessible. Customers can be assured they will receive timely, accurate, and personalized support. Since implementation, we have already seen tangible results in both customer satisfaction and team efficiency. This reflects BE8’s expertise in consulting and enabling organizations to leverage technology to deliver real business value. Ultimately, this collaboration aligns with our mission to be the most trusted investment platform for Thais and to elevate Thailand’s investment standards to meet global levels,” Miss Sosswan concluded.