Transforming the future of insurance Empowering insurers with an end-to-end digital platform

Why the Insurance Industry Must Accelerate Digital Transformation

The global insurance industry — including Thailand — is undergoing rapid transformation driven by intense competition and rising customer expectations for fast, transparent, personalized, and omnichannel services. Meanwhile, insurance organizations continue to face challenges from legacy systems, manual workflows, and complex processes.

Research shows that Thailand has increasingly adopted Artificial Intelligence (AI) to improve underwriting, pricing, risk assessment, and claims management. AI also enhances fraud detection, predictive analytics, and personalized policy design — all resulting in higher customer satisfaction and greater operational efficiency.

The AI market in Thailand’s insurance sector is projected to grow from USD 4.1 billion in 2025 to USD 14.7 billion by 2031, reflecting a 23.6% annual growth rate. This highlights the strong demand for automation and continuous innovation.

Global surveys indicate that most insurance companies can reduce operational costs by up to 10% through AI-driven efficiency improvements, while 47% experience increased revenue from enhanced customer engagement. Such numbers show that investing in new technology does more than cut costs — it creates new business opportunities.

For modern insurers, digital transformation is no longer optional — it is essential. Beryl 8 Plus introduces a new approach to Insurance Service Offering by integrating AI, Automation, and Cloud Platforms to accelerate the full transition to digital insurance.

Insurance Support Platform: A Complete Digital Ecosystem for the Next-Generation Insurance Experience

Our Insurance Support Platform functions as the digital backbone, the core system that integrates every stage of the insurance value chain— from policy sales and claims to after-sales service — enabling seamless operations across the organization.

• 360° Customer View

  Centralizes customer data from all touchpoints (website, phone, mobile app, and branch) into one unified profile. This allows staff to access policy history, claims records, and customer information instantly — improving accuracy, speed, and service quality.

• Automated Workflows

  Reduces repetitive tasks with intelligent automation — from policy issuance to claims processing. Organizations can achieve up to 70% faster processing time, improved operational accuracy, and stronger compliance.

• Real-Time Analytics

  Provides up-to-date data for informed decision-making through customizable dashboards designed for each business role.

• Omnichannel Excellence

  Delivers consistent brand experience across every platform. Customers can start interactions on one channel and seamlessly continue on another.

AI Assistant for Sales Agents: Enhancing Sales Performance & Customer Engagement

Empower insurance agents with an intelligent AI-powered support system that provides deep customer insights and real-time suggestions. This minimizes time spent searching for information, increases closing rates, and enables personalized communication.

• Personalized Messaging

  Automatically generates emails, messages, and offers tailored to each customer based on their profile and key life events.

• Smart Recommendations

  AI analyzes customer data to identify cross-sell and upsell opportunities aligned with their life stage and needs.

• Dynamic Sales Scripts

  Real-time adaptive sales scripts adjust based on customer responses and sentiment — enabling agents to communicate with greater confidence and professionalism.

Results : Higher closing rates, improved customer satisfaction, and stronger sales agent performance.

AI Automation for Insurance Operations :Streamlining Complex Processes with AI

AI-driven automation enhances speed and accuracy across the insurance workflow — enabling teams to focus on high-value tasks.

• Policy Comparison

  Automatically analyzes and compares multiple policies — including pricing, terms, and coverage — and provides tailored recommendations within minutes.

• Car Inspection (Computer Vision)

  Assesses vehicle damage from photos, calculates repair costs, and accelerates claims — reducing processing time from days to mere minutes.

• Document Processing

  AI extracts data from forms, ID cards, and supporting documents automatically — reducing manual entry errors by up to 95%.

Proven Impact of AI Automation

Organizations adopting AI automation experience:

• Up to 70% faster application & claims processing
• 85% increase in data accuracy
• Significant cost savings
• Customer satisfaction rising to 92% due to faster response and improved service quality

OpenAPI for Insurance : Building an Integrated and Scalable Digital Ecosystem

BE8’s OpenAPI Platform enables insurers to seamlessly connect with partners, external services, and emerging technologies — supporting an expansive and future-ready ecosystem.

With insurance shifting to a platform-based model, an API-first architecture ensures secure, flexible, and scalable integration with:

• Insurtech solutions
• Data providers
• Distribution channels
• Digital systems

Key Features

1. Comprehensive Documentation

   Complete manuals, sample code, and an interactive testing environment for developers.

2. Enterprise Security

   Supports OAuth 2.0, data encryption, rate limits, and access logging.

3. Flexible Integration

   APIs cover core functions including policy management, claims, payments, and analytics.

4. Real-Time Monitoring

   Enables administrators to track API performance and ensure service continuit

Core Insurance Transformation: Modernizing Legacy Systems for Future Growth

Many insurers still rely on outdated software that hinders innovation.Upgrading core insurance systems is critical for scaling, innovating, and competing in the digital era.

Transformation Roadmap

1. Assessment & Planning

   Evaluate legacy systems to identify technical debt, issues, and improvement opportunities.

2. Platform Migration

   Transition to cloud-native and microservices architecture with minimal operational impact.

3. Integration & Testing

   Ensure accurate data migration and seamless compatibility with existing systems.

4. Optimization & Scale

   Enhance performance and expand capabilities to support future growth.

Conclusion: Technology as the Strategic Core of Future Insurance

Technology is no longer just a support tool — it has become the strategic core of insurance organizations.

AI, cloud, and automation enable insurers to reduce cost and time while unlocking new opportunities in data-driven management, team collaboration, and customer-centric experiences.

As Thailand’s insurance industry rapidly transitions to digital, organizations that adopt intelligent technologies today will gain a significant competitive advantage — achieving greater agility, operational efficiency, and sustainable long-term growth.

When used correctly, technology becomes a powerful engine that propels insurance businesses forward — creating lasting value and differentiation in the eyes of customers. Now is the perfect time to begin that transformation.

If you would like more information or need expert guidance on transforming your insurance business, feel free to contact our team of specialists — Click here.