26 October 2023
How Tableau AI and Tableau Pulse are Reimagining the Data Experience
The future of analytics is personalized, contextual, and smart.
The analytics age we find ourselves in is unique, powered by technologies like generative AI, the Internet of Things (IoT), and automation that are going to change so much of what we take for granted today. Underpinning these technologies is data-and how we engage with it is changing, too. The accelerating pace of these new technologies means that companies worldwide now face a critical inflection point, a do-or-die moment. Businesses must embrace data-driven decision making if they want to stay competitive and build stronger customer relationships, because the performance gap between organizations who successfully use data and those that don’t is poised to grow exponentially. Those who can’t capitalize on their data will be left behind-perhaps faster than anticipated.
We’ve been on a 20-year journey to help people see and understand data-whether they are an analyst or not-because companies that use data to make decisions are more successful than those that don't. But we know that this can be challenging. While Tableau has helped millions of people work with data, there are still many more who find analytics hard to understand, access, and act on. In fact, according to Gartner studies, only 29% of employees today are using data to drive their decisions.
As part of our continued commitment to your success and to help you connect with your customers in new ways, we’re thrilled to announce Tableau AI-the next generation of Tableau that will make analyzing data as simple as posing a question. Powering it all will be Einstein, the artificial intelligence currently making Salesforce’s portfolio of products smarter.
Tableau AI will also include Tableau Pulse, a reimagined data experience for analytics consumers that will help make data accessible to everyone in your organization, regardless of their familiarity with data.
Tableau AI lowers the barrier to data with generative AI
Tableau AI represents a game-changing innovation, leveraging the advanced capabilities of generative AI to simplify and democratize the process of data analysis. This next generation of Tableau is built on the Trusted and Ethical Principles of Einstein, ensuring its reliability and safety for everyone that uses it. The significant advantage of Tableau AI is its ability to enhance every part of the Tableau platform to drive performance, efficiency, and scale.
For data analysts, Tableau AI automates data analysis, preparation, and governance, providing users with helpful guidance and contextual instructions within the product. Tableau AI will simplify and streamline existing analyst workflows, lowering the technical barrier to entry and reducing repetitive tasks. With the power of generative AI, we enable natural language calculations, suggest appropriate charts and visualizations, and auto generate descriptions of data sources.
For analytics consumers, the focus is to deliver distilled, meaningful insights from all their data for every decision. Tableau AI helps deliver insights in plain language, and even proactively surface the questions the user might ask next. This makes it a handy tool for businesses breaking down data silos and ensuring easy access to valuable insights. Tableau AI's conversational analytics interface predicts users' questions and provides essential insights that empower them to make informed decisions quickly and efficiently. Thanks to the tool's inclusive design, even users who are not expert data analysts can access insights distilled from all their data.
Tableau Pulse brings analytics to life for everyone
Tableau AI allows us to bring to life Tableau Pulse, a reimagined data experience for analytics consumers that will empower every employee with smart, personalized, and contextual insights delivered directly in their flow of work. Tableau Pulse transforms how people engage with their data in ways that are more meaningful, helping everyone-not just 29%-in an organization become data driven. This will especially help users who don’t have time to learn new tools, need data at their fingertips to make decisions quickly, and who want to go beyond the “how” and “what” of data to understand the “why.”
Here’s how Tableau Pulse will make all of your interactions with data personalized, contextual, and smart.
Personalized: Focus on what matters with metrics relevant to you
Today, the amount of data businesses contend with can be overwhelming, and reports are often presented in a one-size-fits-all way to serve entire teams at once. This helps bandwidth-strapped analysts-who don’t have time to create ad-hoc reports for everyone-but users are left sifting through the data to find what's relevant to them, which can be a time-consuming and frustrating experience.
Tableau Pulse changes this by providing data digests in your flow of work and an intuitive, personalized metrics homepage that you can tailor to your needs. Gone are the days of filtering five different ways in a dashboard to find the numbers you care about-now you can have a simple, curated, ‘newsfeed’-like experience of key KPIs that you select. Over time, this experience will return more personalized results as Pulse learns what insights you care most about.
To learn more about Tableau's capabilities, click here