Think about how many sales related emails & text messages that you receive on a daily basis. How many of them are of any interest to you? How often do you even get past the first few lines of content? If you’re in advertising yourself, you’ll probably read them through out of curiosity, but for the most part, you’ll receive a lot of junk.
This is because many companies are still set in using a “one-size-fits-all” approach to their advertising. Needless to say, this is a thing of the past. The big players who are smashing it in sales are the ones who are using a CRM system in order to create more effective marketing campaigns which are well-optimised and cleverly targeted.
In this article, we’re going to look at 4 ways in which a CRM system can help you to set up clever advertising for your own business. Let’s have a look:
1 – Focused targeting
The most time-consuming thing that you can do in business is attempting to trawl through all of your customer data manually. If you wish to get the best response rate, then you’ll need to be sending out messages that genuinely appeal to your audience. The good news is that with a CRM system, you can sift through your contacts and find potentially profitable customers with greater ease This will allow you to collate various data and information on customer preferences and behaviour, so that you can effectively tailor your advertising to appeal to their nature.
2 – Segmentation
The most effective marketing is done by those who are able to predict, as opposed to react. You need to segment data not only by industry, jobs, and age—but by recent activities, responses, personal likes and dislikes, the products that they have already purchased, which emails they’ve been reading and avoiding, and what their social media activity looks like.
With this wealth of information, you can begin to segment your customer profiles with more accuracy and thus, create better opportunities for your marketing content to hit home and produce a higher conversion rate.
3 – Personalised content
Another benefit that comes with being able to segment your customers’ data with a CRM system, is being able to individualise your marketing messages. Gone are the days of using generic messages such as “Dear customer”, or “Hello, friend”. Instead, you should be addressing them by their name, and knowing what gender they are. This will enable you to tailor the content and personalise it to their liking, thus significantly increasing the chance of grabbing their attention.
This will invariably increase your sales, but it will also promote customer loyalty and give your brand an overhaul in the eyes of your target audience, creating trust.
4 – Recycle
CRM software will enable you to effectively analyse which of your marketing campaigns were successful and which did not yield the desired results. Once you have taken out all of the guesswork, you can focus only on the campaigns that were producing the best possible results and recycle the template.
Tried and tested methods which can evolve in real time as you collect more data? Who wouldn’t want to leverage such an awesome tool!
If this is something that you’d be interested in exploring further, then we’d love to discuss the possibilities with you. Contact us and take your advertising campaign to the next level and increase the amount of sales that you generate each month via you existing database.